A friend of mine points out that many people have been using the name "Edinburgh Comedy Festival" for years to describe the Fringe, so couldn't the argument be made that the name is well-established as being in the public domain?
I suggest everyone who's not in an official "ECF" venue, use the words Edinburgh Comedy Festival on their flyers; just don't put a "TM" next to it or use the "official" ECF font. You're simply using the phrase as it's always been used.
Way to remove the separatist value and elitist cache of the name, eh? (What can they do to you?)
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